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Missing purchases
Orders happen, but Meta or Google never receives the conversion event.
SERVER-SIDE TRACKING FOR PERFORMANCE AGENCIES
Give ad platforms the conversion data they are missing.
Dehalt helps performance agencies repair broken tracking, implement Meta Conversions API and Google Enhanced Conversions, and send reliable purchase and lead data back to advertising platforms.
Built for agencies managing Meta and Google Ads across multiple client accounts.
LIVE SIGNAL PATH Infrastructure active
DATA SOURCES
Website
Store
CRM
DEHALT TRACKING LAYER
Browser + server eventsValidated · Enriched · Deduplicated
PurchaseQualified LeadBooked CallSubscriptionRevenue
DESTINATIONS
Meta Ads
Google Ads
Analytics
THE TRACKING GAP
Your campaigns cannot optimise around conversions they never receive.
Browser-only tracking loses data through consent restrictions, ad blockers, checkout limitations, broken tags and disconnected CRM systems. The result is incomplete reporting and weaker optimisation signals.
02
Duplicate events
Browser and server events are counted twice because deduplication is configured incorrectly.
03
Incorrect revenue
Purchase values, currencies or product data are missing or sent inaccurately.
04
Poor event matching
Insufficient customer and browser identifiers prevent ad platforms from matching conversions.
05
Disconnected sales outcomes
Ad platforms optimise for form submissions instead of qualified leads, opportunities or closed revenue.
06
Fragile implementations
Tracking silently breaks after website, checkout, consent or CRM changes.
WHAT WE IMPLEMENT
Complete conversion tracking infrastructure.
From first diagnostic to ongoing monitoring, each implementation is designed around the conversion journey your clients actually need to measure.
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Tracking Audit
We inspect your current Meta, Google, analytics, website, checkout and CRM tracking to identify missing, duplicated and inaccurate events.
Included
- Meta Events Manager review
- Google Ads conversion review
- Google Tag Manager inspection
- GA4 event review
- Purchase value and currency checks
- Consent behaviour review
- Browser and server event comparison
- Written findings and implementation plan
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Meta Pixel and Conversions API
We implement or repair browser and server-side Meta events with correct event parameters and deduplication.
Included
- Meta Pixel
- Meta Conversions API
- Standard and custom events
- Purchase and lead tracking
- Event ID deduplication
- Event match quality improvements
- Test Events validation
- Shopify, WooCommerce or custom websites
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Google Ads Conversion Tracking
We configure reliable Google Ads conversion measurement using website events and first-party customer data.
Included
- Google Ads conversion actions
- Enhanced Conversions for web
- Enhanced Conversions for leads
- GA4 and Google Ads alignment
- GCLID and click identifier capture
- Revenue and conversion value tracking
- Google Tag Manager implementation
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CRM and Offline Conversion Tracking
We connect downstream sales outcomes to ad platforms so campaigns can optimise for business results rather than raw form submissions.
Included
- Qualified leads
- Booked appointments
- Sales opportunities
- Closed deals
- Subscription revenue
- CRM lifecycle events
- Meta and Google offline conversion uploads
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Ongoing Tracking Monitoring
We monitor critical tracking signals and investigate issues before agencies discover them in a client report.
Included
- Event volume monitoring
- Duplicate event detection
- Missing parameter checks
- Token and connection failures
- Website and checkout changes
- Monthly implementation review
- Technical support for agency teams
BUILT FOR AGENCIES
Your technical tracking partner behind the scenes.
Use Dehalt as an extension of your paid media team. We handle implementation, testing and documentation while your agency maintains the client relationship.
White-label delivery
We can work behind your agency brand and communicate through your team.
Multi-client support
Use one technical partner across ecommerce, lead generation and B2B client accounts.
Clear scope and documentation
Every project includes defined deliverables, testing evidence and implementation notes.
No full-time hire required
Access specialist tracking work without hiring and training an internal technical resource.
THE PRACTICAL OUTCOME
Cleaner data for reporting and optimisation.
01
More complete conversion signals
Recover eligible purchase and lead events that browser-only tracking may miss.
02
More reliable reporting
Reduce discrepancies caused by duplicate, missing or incorrectly configured events.
03
Better optimisation inputs
Give advertising platforms more accurate first-party conversion data.
04
Stronger agency delivery
Resolve technical tracking problems without pulling media buyers away from campaign work.
Tracking quality can improve measurement and optimisation inputs, but advertising performance also depends on offer quality, creative, media buying, landing pages, market conditions and sales execution.
HOW IT WORKS
From broken tracking to validated implementation.
- 01
Audit
We inspect your current tracking setup, platforms, conversion flow and business requirements.
- 02
Architecture
We define the events, parameters, data sources, deduplication method and implementation approach.
- 03
Implementation
We configure browser tracking, server events, platform integrations and required data flows.
- 04
Validation
We test the complete journey and provide evidence, documentation and known limitations.
Client-owned hosting, platform subscriptions and paid tracking tools remain in the client’s account.
IMPLEMENTATION COVERAGE
Platforms we can work across
Platform support depends on the client’s current stack and implementation requirements.
- Meta Ads
- Google Ads
- Google Tag Manager
- Google Analytics 4
- Shopify
- WooCommerce
- Stripe
- HubSpot
- Webflow
- WordPress
- Custom Node.js applications
- REST APIs and webhooks
START WITH AN AUDIT
Find out where your conversion data is breaking.
The Tracking Audit maps your current conversion flow, identifies critical measurement problems and gives your team a prioritized implementation plan.
Request a Tracking AuditNo obligation to proceed with implementation.Audit deliverablesStructured technical review
- 01Current tracking architecture review
- 02Missing and duplicated event analysis
- 03Meta and Google diagnostics
- 04Purchase or lead-flow testing
- 05Prioritized issue list
- 06Recommended implementation scope
- 07Technical findings document
- 0830-minute findings walkthrough
FOCUSED TECHNICAL PRACTICE
Technical implementation, without the agency theatre.
Dehalt is building a focused technical practice around conversion tracking, server-side measurement and advertising infrastructure. Every engagement is scoped directly, implemented carefully and validated with real platform diagnostics.
Direct scopeCareful implementationPlatform validation
FAQ
Questions agencies usually ask
Straight answers about implementation, privacy, ownership and expected outcomes.
Server-side tracking sends selected conversion data from a business-controlled server, ecommerce platform or CRM to analytics and advertising platforms. It normally complements browser tracking rather than replacing it completely.
No. Server-side implementation does not remove privacy, disclosure or consent responsibilities. The final setup must follow the client’s legal and privacy requirements.
No fixed performance improvement can be guaranteed. Better conversion data may improve measurement and optimisation inputs, but campaign outcomes depend on many business and advertising factors.
Yes. Dehalt can support agencies directly or work as a white-label technical implementation partner.
Some server-side setups require cloud hosting or paid third-party tools. These costs should remain in the client’s or agency’s own account.
Yes. Auditing and repairing inaccurate or duplicated tracking is a core part of the service.
Yes. The implementation depends on whether the business needs to track purchases, subscriptions, qualified leads, appointments, opportunities or closed revenue.
Timing depends on the platforms, website, checkout, CRM, consent requirements and condition of the existing tracking setup. The project scope is defined after the audit.
REQUEST A TRACKING AUDIT
Stop optimising campaigns with incomplete conversion data.
Tell us what you are tracking, where the data is breaking and which platforms are involved.
Scoped around your stackWe use these details only to understand the request and plan the next conversation.
START HERE
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